Audiences

What is a mainstream audience? An audience which has a large range of people meaning a product can be versatile as it is for the plethora of people.

What is a niche audience? An audience that is quite specific to a certain product that is designed for not many people.

What is psychographic profiling? The study of an audiences hobbies, interests and opinions.

What does geo-demographic tell us? It tells us the location an audience lives in so they can focus the product on that specific area.

What is social grade? The ranking on how much money a citizen earns via their job, the rankings for this are A,B,C1,C2,D and E. This was created by the NRS




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