RAX wireframe brief

This is the top of the home page for JD sports. Firstly, you can see the logo plus the slogan for JD sports on the top right as that is their identity and what they’re recognised from. You can also clearly see at the very top there is a search bar so customers can actively search for specific products which will make their experience much more easy and enjoyable. Below that there is the navigation bar which are links to different pages. They have a heading so the customer knows what information will be on that page. You can see images on there that show off some of the products that they sell which might interest a customer so they buy it. In addition there is text they shows that there offers available for customers. The main colour scheme for the site is yellow, black and white as that is the house style for JD sports.
Here you can see that image are being used as headings along with text so it gives an example of what is on the page. This may help people with visual impairments as they might prefer to look at websites through images. You can also see that the clothing is in titled categories which will make it easy for the customer to navigate through the site. 




















Here you can see more images showing off products and they also have a short description with the price. This will help the customer decide whether they want to product as they can see it, learn more about it and find out how much it costs. There is also a small box at the bottom that says ‘back to top’. This is a link that will allow the customer to go straight back to the top so they don’t have to scroll therefore making the website easier and more effective. 




This is the bottom of the page where you can see there are links to social media accounts like Instagram and Twitter etc. This is so they get further publicity and more engagement from the audience. There are links at the very bottom that give further information in case a customer is curious. Finally, there are images and text that advertise other media products of theirs which may keep the customer shopping with JD.







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